Marketing is about communicating the value of your brand or business's products and services, to your customers, followers, and fans. It also helps to drive sales. Marketing should enable customers to discover, create, arouse, and satisfy their needs.
Individuals, businesses, and brands should consider the value added each developer can bring to your next iPhone, iPad, or Android mobile app project. This will maximize App reach and appeal. Your shiny new app may not be downloaded, used or found without these two.
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A mobile developer who creates mobile apps assets and code is clearly not a marketer and can limit your business' potential for growth.
The app developers see the marketing effort as an essential consequence of the product, not vice versa. When you hire an app developer to create an app for your company or brand, your mindset and that your app developer will adopt should be focused on positioning the App at the top of your digital marketing campaign rather than how to market it.
You need to understand how the developer you choose thinks about itself. It should communicate to you that it is taking care of customers' marketing needs and not just writing code or creating graphics to make software. App developers solve the real problem for customers by satisfying their deepest needs. This is done by creating the value the customer requires in return for an app product at a fair cost.
Good app developers are not in this app-making business. They are digital marketers.