Marketing automation services provide multiple benefits to B2B marketing and sales teams. One of the most valued services is sales intelligence.
Marketing automation services help B2B companies to identify background information on visiting companies. You can get the best marketing automation facility to optimize the existing marketing processes and create new processes by automating the regular marketing tasks.
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B2B marketers do realize that their company website is the biggest source of leads for their sales pipeline. Marketing automation services offer sales teams scheduled reports with a comprehensive daily view of all their website leads.
These reports could be generated at a drill-down level or at an enterprise level to understand the intent and behavior of website visitors. Such reports offer valuable information such as who visited the website today, what product/ solution were they interested in what was their intent, etc.
Marketing automation services offer lead tracking solutions that help to know which leads have signed up for a demo, or background information on those leads who have signed up for a special offer.
This is especially true when marketing teams run multiple and parallel campaigns to generate and nurture leads such as SEO efforts, paid campaigns, email campaigns, special offers, webinars, etc.
There are many people involved in the decision-making process, and hence information on their interactions with sales should also be considered to track the buying stage in B2B sales.
Thus, marketing automation services with their ability to aid B2B companies in lead tracking and enable sales intelligence can be considered a wise choice to successfully generate and manage leads.