The idea of creating a visually stunning, functional, and appealing website is to attract as many people as possible. Web design is a great way to make a difference in visitors' eyes, but good rankings are what will help them get those visitors through search engines.
Good rankings are what make them appear at the top of search results, and this encourages users to click on their links. You can also look for the best web design in Joliet via kozlodigital.com/joliet-web-design/.
Image Source: Google
Here are the top rules for web design that will improve your site's ranking:
1. Making the navigation friendly for search engines
That's the prime rule. When you're targeting to hit the search engine's top results, then go by its behavior. Using Flash for the site's navigation is not at all recommended as the search engine crawlers do not identify the Flash objects.
2. Placing of keywords
No doubt, your content needs to be placed along with a lot of keywords and relevant key phrases to help people discover that whatever they are searching is right there on the website!
But, placement of the keywords in chief areas like page title, meta tags, and descriptions gives a further boost to the web page's visibility in the search engine.